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Graphic Designing

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UI/UX Design

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Web Design&Development

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Our perceptions of the world are built on multiple senses. They interact to help us make sense of our surroundings, so a car will seem to be traveling faster if it makes a lot of noise. And whether we want to buy a sports car, or a vacuum cleaner, it's our multi-sensory impression of a product or service that dictates how we feel about it. And why companies need to learn the skills to design for all five senses.

Is multi-sensorial design a new approach?

The concept of multi-sensory design has existed for more than a decade. But want I address the idea of multi-sensory design as it applies to brands. I believe that applying multi-sensory design to all the touchpoints (moments of contact with a user) allows a product or service to produce a more complete, and ultimately better brand experience.

But how do you design a multi-sensory brand experience? Does it mean creating something that looks, sounds, smells, feels-possibly even tastes-good? Does it mean offering a message that appeals to all our senses at once? I don't think so.